Retail Media Solution

friends playing console video games. controller in hands closeup

We are MediaMarktSaturn’s Retail Media unit.

Operating in 11 countries, with our powerful omnichannel intelligence and our first party data, we understand our customers better than anyone else. The result: Countless opportunities to accelerate your growth in the consumer electronics industry in Europe by making meaningful connections.

First party data, why is it so important?

As a retailer, we are the last step before the transaction and we have access to insightful and determining data about your customers and prospects.

What is exciting about Retail Media compared to other media channels?

Data driven, measurable and transparent solutions that grow your reach and visibility where it matters: right before the transaction.

Retail Media newbie? We accompany you every step of the way

You pick the target and the duration of your campaign and our dedicated team of professionals will manage it for you.

Benefit from the omnichannel advantage

Increase your visibility and connect with your customers throughout their whole journey on multiple touchpoints.

New product launch? We boost your visibility

We help you reach your sales targets however high they might be.

Book Our Retail Media Solutions to Grow Your Brand

Expand your reach and grow your sales & Market share while limiting waste coverage.

A+ Content

Showcase the best features of your product and convert more customers with engaging rich media

Learn more

Reportings

Get all the insights you need to make data-
driven decisions to grow your sales and
market share

Get all the insights you need to make data driven decisions to grow your sales and market share

Learn more

Advertise on Europe’s largest
Platform for consumer electronics

93 M

Monthly Webshop Users

70.5 M

Unique Searches in 2022

35 M

Monthly Loyalty Members

€5.3 bn

Online Sales in FY 21/22

11

Countries in Europe

Why Choose? Connect with Customers
on All Touchpoints with a Holistic
Omnichannel Strategy!

Online only
Shoppers

13%

account for

16%

of the spendings

OMNICHANNEL SHOPPERS
ONLINE & OFFLINE

43%

account for

61%

of the spendings

Offline only
Shoppers

44%

account for

23%

of the spendings

Source: GfK Consumer Panel Nonfood Germany; 2020; CE-Market excluding housewares, accessories such as cables or smartphones cases, small parts such as batteries, downloads and physical entertainment products such as Games, DVDs, Blue-Rays; n=16.551; Omnichannel shopper = Shopper with at least one online AND one offline purchase in 2020, good to know: the customer journey is not considered here, the shopper type is only defined by the purchase channel